“The best way to predict your future is to create it.”
Abraham Lincoln
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Here are some IP Strategy Tips ...
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Tip # 1: IP is like a muscle. Make it work for the business.
Tip # 2: Develop your IP strategy in harmony with your overall business strategy, not in isolation.
Tip # 3: Think of IP broadly as intellectual assets of the business - not everything receives a registration certificate.
Tip # 4: Methodically catelog IP and relate each asset to the competitive advantage(s) the asset affords the business.
Tip # 5: Conversely, examine what distinguishes the business from competitors for overlooked IP.
Tip # 6: Sometimes who is more important than what.
Tip # 7: Group IP through the eyes of the customers - around products and services, not IP type.
Tip # 8: Be sure to look for IP assets that may not yet be written down.
Tip # 9: Don't forget to consider licenses - both in and out.
Tip # 10: Make sure your IP footprint stays at least one step ahead of your business footprint.
Tip # 11: Adopt robust trademarks - make them distinctive, use them consistently, and jealously protect them against encroachment.
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"Clients work very hard to create their future. What I do is
assist them navigate the shoals of intellectual property as they do."
David Gryce
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